EOS Lip Balm is one of most recognized brands in the lip cosmetics industry. They have been dubbed as the “best” in terms of lip moisturization, and these beautiful orbs became a symbol of beauty, practicality, and even a hint of uniqueness. EOS Lip Balm is almost 10 years in the beauty industry, a symbol of their success in a highly saturated market. Beauty bloggers, celebrities, as well as millennials are preferring their products because of their vegan and cruelty-free nature.
In the early days of EOS, the experts have done a great job by doing research and marketing tactics that would catapult them to success. The first product release in the US was in 2007, and the company has experienced tremendous growth ever since. EOS Lip Balm is now the top bestselling lip cosmetics in the US, and their influence is growing exponentially. They even have surpassed other brands such as Chapstick and Blistex for their innovation and creativity.
Prior to the launching of EOS, the leaders Jonathon Teller and Sajiv Mehra were trying to research the lip cosmetic market on a product demand. They discovered that a lot of consumers are in need of a lip balm product that is designed for women, and something that can be a beauty go-to instead of providing just plain lip chapping relief. They discovered that the lip care market, though saturated, offered the same kinds of products. There was nothing special or specifically made for women. This decision to create EOS helped in their success as a leading cosmetic in the market.
About EOS Lip Balm
Evolution of Smooth, otherwise known as EOS, is a popular lip care company that caters specifically to women. Their lip care products are highly revered for their simplicity, beauty, and having a wide variety of appealing flavors.
Many celebrities and high-profile figures swear by EOS’ products. The best part about EOS is that they don’t test on animals, and all of their ingredients are vegan. They are a perfect beauty choice for women who are socially responsible but still want to have their lip care essentials.
Find out more about EOS Lip Balm: https://www.crunchbase.com/organization/eos-evolution-of-smooth#section-overview