It is hard to categorize the life and career of Desiree Perez as she has crossed the many different areas of show business and entertainment with ease proving her worth in every area she has worked within. More than 20 years ago, Desiree Perez began working with rapper Jay-Z in a bid to build his business empire and create one of the world’s largest and fastest-growing entertainment empires which have grown over the years to include a record label, TV production, and sports agency.
Desiree Perez has always been willing to push her own limits in the business and entertainment world as she has strode across many different areas of the entertainment industry and made herself an indispensable part of the RocNation team. In the live events area of RocNation, the career of Desiree Perez has taken on an added dimension as she has developed a new area of success in terms of turning a profit across the industry when she created a system of combining corporate partnerships with the performers on the books of the label.
The model for the work of Desiree Perez was created when she developed her close working relationship with Rihanna to help create one of the most successful periods in the career of the singer who has used the links of RocNation to work with fellow label artists including Calvin Harris. Perez is regarded as the brains behind many of the successful areas of RocNation such as the partnership between Rihanna and Samsung for her “Anti” tour which became the second-highest growing of the year under the guidance of the COO.
What sets Desiree Perez apart from her peers is her belief in finding the latest artists capable of furthering the RocNation brand in the coming years; using the Tidal streaming service she helped develop, Desiree Perez now published playlists featuring the new artists she believes fans of RocNation should be aware of.
JHSF is a real estate company that focuses on the development of residential and commercial properties in Brazil. JHSF is one of the leading high-income real estate firms in Brazil. It has a number of operations in the commercial and residential development market. It has constructed an executive international airport, shopping malls, and high-end hotels.
The company was founded in 1972 and has created a strong brand in the market by having the ability to identify and take advantage of opportunities in the real estate market of Brazil. The company is made up of four business units namely; hotels and restaurants, malls, executive airport, and incorporations. It focuses its business in the recurring income areas which in the past years has been shopping malls administration and the development of hotels of high standards. This has significantly increased the company share and revenue and it trades its shares on the Novo Mercado of BM & FBovespa.
JHSF has more than thirteen years experience in malls and has earned a prominent position in the market. Shopping malls are part of its portfolio featuring Catarina Fashion Outlet, and Shopping Ponta Negra among others. JHSF is the only real estate firm in Brazil that can account for up to five of the most prestigious global brands that include Gucci, Prada, Hermes, Louis Vuitton, and Chanel. JHSF is the pioneer of shopping malls with natural lighting with emphasis on high gastronomy.
Jose Auriemo is the chief executive officer and chairman of JHSF. He went to the University of Sao Paulo. He developed JHSF’s first parking lot management company, Parkbem and secured the right to develop the first shopping centre, Santa Cruz in 1998. Jose Auriemo oversees the administration of the shopping and retail portfolio of JHSF in Sao Paulo.
In 2009, Jose Auriemo led the frim into the first venture into retail shop signing a partnership with Jimmy Choo, Pucci, and Hermes. He further intensified the performance of JHSF and opened the capital of the company which allows it to sell its shares in the Brazilian financial market. The company has undergone tremendous growth under the leadership of Jose Auriemo is Neto.