The trendsetting, loved beauty brand called Lime Crime was founded in 2008 by Doe Deere and Mark Dumbelton. Due to the brands creativity it has become a phenomenon internationally. People all over the world use the brands products as it continues to rank as leading color cosmetic brand. The company will continue to perfect the experience for its customers by catering to the whimsical universe Lime Crime is loved for. The beauty brand will also continue to grow by making their products available in more retailer stores. More products will now be available based on popular demand. Lime crime stands out amongst the rest of beauty brands because of the authenticity, innovation and being able to push boundaries.
Former manager of Fresh, Ms. Panagakis will be joining the team as chief executive officer. She will be continuing the vision of Lime Crime. Her message is for people to experiment, be bold and to have fun. The brands mission is to break traditional boundaries and empower women all over the world to stand out. She will be working alongside Sasha Valentine. Sasha has been with the brand for eight years. He has a driving passion to take Lime Crime to a whole new level. Sasha believes that people should be allowed to express themselves unapologetically. Lime Crime’s mission statement is to focus on bringing out the expressive, unapologetic you. This makeup brands goal is to transport you to a magical world where you are able to be experimental. With Lime crime, makeup enthusiasts can now stand out from the crowd completely. To make it that much better, the products are 100% vegan and cruelty free. Lime Crime has secured over 4.4 million followers on social media supporters because of their dedication and uniqueness. Lime Crime has solidified a strong presence in the beauty and social media world.