Cigarettes have always been a major topic of controversy, and something that has been a tricky subject for a lot of different sectors like advertising, marketing, medicine and the law. Courts across the world are always dealing with some or the other form of case that related to either the use of cigarettes, the effects it has, the way it is advertised and also the availability of the product.
Bruno Jorge Fagali, a well known Corporate lawyer in Brazil, gave his account of the cigarette laws that are prevalent in the country, and the general effects it would have on the system and the industries that are involved with it. Fagali is the founding partner of Fagali Advocacy and stands as the corporate integrity manager of the advertising agency NOVA/ SB.
He studied ‘Bachelor of Law’ degree at the University of São Paulo. He proudly possesses a ‘Masters in Law’ degree from São Paulo. He specialized in Administrative Law. Bruno Fagali is able to speak four languages.
Recently, The Supreme Court of the United States started to question the addictive properties of cigarettes, and now will start to place harsher restrictions on the advertisers bringing them to the general public, and the brands that are producing them.
Brazil, in that sense, is a little ahead of the United States regarding the rulings and judgments that it has passed on with regards to the sale and consumption of cigarettes. One of the more prevalent judgments was for the prohibition of additional additives and flavorings that were being added to the cigarettes. Under the law, import, manufacture and any process that alters the cigarette, resulting in some form of violation will be considered a punishable offense. Brazil was successfully one of the first countries in the entire world to ban the total use of additives in the cigarettes that were being produced and imported here.
Even though the law could have been done with good intentions and to prevent the use of hazardous chemicals and substances to improve the flavoring of cigarettes, the law entirely dismisses the market that liked this kind of product. Since these flavored cigarettes aren’t available locally, it leads to a harsher reality of cigarette smuggling, which can, in turn, have its own set of drawbacks and consequences in the eyes of the law.