It is hard to categorize the life and career of Desiree Perez as she has crossed the many different areas of show business and entertainment with ease proving her worth in every area she has worked within. More than 20 years ago, Desiree Perez began working with rapper Jay-Z in a bid to build his business empire and create one of the world’s largest and fastest-growing entertainment empires which have grown over the years to include a record label, TV production, and sports agency.
Desiree Perez has always been willing to push her own limits in the business and entertainment world as she has strode across many different areas of the entertainment industry and made herself an indispensable part of the RocNation team. In the live events area of RocNation, the career of Desiree Perez has taken on an added dimension as she has developed a new area of success in terms of turning a profit across the industry when she created a system of combining corporate partnerships with the performers on the books of the label.
The model for the work of Desiree Perez was created when she developed her close working relationship with Rihanna to help create one of the most successful periods in the career of the singer who has used the links of RocNation to work with fellow label artists including Calvin Harris. Perez is regarded as the brains behind many of the successful areas of RocNation such as the partnership between Rihanna and Samsung for her “Anti” tour which became the second-highest growing of the year under the guidance of the COO.
What sets Desiree Perez apart from her peers is her belief in finding the latest artists capable of furthering the RocNation brand in the coming years; using the Tidal streaming service she helped develop, Desiree Perez now published playlists featuring the new artists she believes fans of RocNation should be aware of.