How Jose Auriemo Neto Steered the Growth of JHSF and Diversified its Operations in Brazil

JHSF is a real estate company that focuses on the development of residential and commercial properties in Brazil. JHSF is one of the leading high-income real estate firms in Brazil. It has a number of operations in the commercial and residential development market. It has constructed an executive international airport, shopping malls, and high-end hotels.

The company was founded in 1972 and has created a strong brand in the market by having the ability to identify and take advantage of opportunities in the real estate market of Brazil. The company is made up of four business units namely; hotels and restaurants, malls, executive airport, and incorporations. It focuses its business in the recurring income areas which in the past years has been shopping malls administration and the development of hotels of high standards. This has significantly increased the company share and revenue and it trades its shares on the Novo Mercado of BM & FBovespa.

JHSF has more than thirteen years experience in malls and has earned a prominent position in the market. Shopping malls are part of its portfolio featuring Catarina Fashion Outlet, and Shopping Ponta Negra among others. JHSF is the only real estate firm in Brazil that can account for up to five of the most prestigious global brands that include Gucci, Prada, Hermes, Louis Vuitton, and Chanel. JHSF is the pioneer of shopping malls with natural lighting with emphasis on high gastronomy.

Jose Auriemo is the chief executive officer and chairman of JHSF. He went to the University of Sao Paulo. He developed JHSF’s first parking lot management company, Parkbem and secured the right to develop the first shopping centre, Santa Cruz in 1998. Jose Auriemo oversees the administration of the shopping and retail portfolio of JHSF in Sao Paulo.

In 2009, Jose Auriemo led the frim into the first venture into retail shop signing a partnership with Jimmy Choo, Pucci, and Hermes. He further intensified the performance of JHSF and opened the capital of the company which allows it to sell its shares in the Brazilian financial market. The company has undergone tremendous growth under the leadership of Jose Auriemo is Neto.

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