The Mega Rise of Kate Hudson’s Fabletics

If you haven’t heard of Kate Hudson’s absolutely adorable line of “athleisure” wear – meaning athletic wear that is actually stylish – well, you may be living under a rock. The brand has soared to incredible heights in just three years, amassing $250 million in sales and being compared to unicorns such as Apple.

 

One reason for its success is that Fabletics chose to approach their brand differently that those already in the athletic wear space. Instead of opening a chain of stores or holding a mass of pop-up shoppes, Fabletics utilizes the reverse showroom technique. The technique simply means that instead of inviting buyers into stores, they are taken into an entire digital world of shopping, branding, information, and invited to become part of a similar fan base of purchasers. We’ve all done it…gone to a store looking for something and then found it for a few dollars cheaper online for a different, possibly wholesale, retailer and purchased it there instead. That is just the way today’s digital savvy user chooses to buy things, they know they have options. While other companies are paying the high overhead costs for their stores, the staff, product display and more, Fabletics’ reverse showroom technique allows people to browse from the comfort of their own homes. They also utilize a very unique membership plan, where members commit to a certain monthly spend and receive their trendy athletic gear each month, which flexible options to hold your shipment each month.

 

As far as the quality of the product goes? It’s great!! The leggings especially are not only trendy, but very high-quality material that can be compared to some of the more expensive brands on today’s legging market. The leggings have good compression, i.e. your booty looks good, thick material that doesn’t allow any see-through faux paus, and they also retain their shape wash after wash. The tops are very trendy and choices are always evolving to meet the changing styles of the athletic fashion market. There are also free returns, which is wonderful. I also really enjoyed that there was a Lifestyle Quiz on the site prior to getting started. The quiz asks you questions about your workout habits and fashion preferences, to avoid returns and help make sure you get the pieces you really want. Overall, Fabletics is a fun and new way to get me motivated to work and and to look great in the process.

 

A great unsponsored review can be found on the blog a Foodie Stays Fit.

Where To Travel When You Live The Eco Life

Travelers spend a lot of time digging through destinations looking for those that fit their criteria. Recently travelers have been spending a lot of time looking for those destinations that fit their eco-friendly dispositions, while still remaining beautiful destinations. This can be tricky given that a lot of the most popular resort spots are being killed by their own popularity. If you’re looking for some green destinations that you can feel good about visiting, we’re happy to let you know that we have two places that may fit your needs.Learn more : http://wildark.com/travel/

The Republic of Palau
A small country comprised of approximately 500 islands, this Pacific Ocean destination is located between the Philippines and Guam. A popular spot for divers, it was in danger from the interference of those visitors. Its location in Micronesia has helped to keep it off the tourism radar, but that doesn’t mean the government isn’t being proactive in trying to maintain the environment in a mostly untouched state.Learn more : http://wildark.com/news/

Costa Rica

We know, Costa Rica is one of the big buzz words when it comes to international travel. With a broad range of features attractive to the world traveler, including lush rain forests, nature reserves, and national parks, it’s surprising that it’s one of the leading countries in sustainable development. All lodgings in the country are rated by their eco-conscientiousness, meaning you can find both ritzy and rustic eco-lodges with access to amenities like organic dining from nearby farms, naturally-heated rock pools, and nature tours.

Lithuania
A quiet destination little known to most tourist’s, Lithuania has embraced the U.N.’s sustainable development goals and works every year towards a greener tourism industry. How eco-friendly are they? They’re working towards a 23% renewable energy goal by 2020, and they were nearly there in 2015. Their national parks are not to be missed.

Companies like Wild Ark are working to secure green belts in destinations like these to protect biodiversity and wildlife while creating an opportunity for research that will inspire people to reconnect with nature and work to protect it. The concerns of founders Mark and Sophie Hutchinson lead them to work on ways to make a difference, and discover the perils facing the wild places of the world and prevent them from disappearing.Learn more : https://medium.com/@wildark